The political or business practice of masking an environmentally destructive activity by promoting it as environmentally beneficial ("Healthy Forests Initiative") or, at worst, minimally damaging (e.g., the Bush Administration's argument that oil drilling operations in Alaska will only take up a few thousand square miles of the immense Arctic National Wildlife Refuge--which is like claiming that a man spraying toxic fumes into the air all around him takes up only the few inches on which his feet touch the ground).