A professional who sells classified and display advertising space for publication. Respnsibilities include:

• Prepares list of prospects from leads in other papers and from old accounts.
• Obtains pertinent information concerning prospect's past and current advertising for use in sales presentation.
• Visits advertisers to point out advantages of own publication and exhibits prepared layouts with mats and copy with headings.
• May collect payments due.
• Usually designated by type of advertising sold as Sales Representative, Classified Advertising; Sales Representative, Display Advertising.