A professional who originates and develops ideas to design the form of manufactured products. Responsibilities include:

• Reads publications, attends showings, and consults with engineering, marketing, production, and sales representatives to establish design concepts.
• Evaluates design ideas based on factors such as appealing appearance, design-function relationships, serviceability, materials and methods engineering, application, budget, price, production costs, methods of production, market characteristics, and client specifications.
• Integrates findings and concepts and sketches design ideas.
• Presents design to client or design committee and discusses need for modification and change.
• May design product packaging and graphics for advertising.
• May build simulated model, using hand and power tools and various materials.
• May prepare illustrations.
• May prepare or coordinate preparation of working drawings from sketches and design specifications.
• May design products for custom applications.
• May be required to have specialized product knowledge.
• Usually specializes in specific product or type of product including, but not limited to hardware, motor vehicle exteriors and interiors, scientific instruments, industrial equipment, luggage, jewelry, housewares, toys, or novelties and is designated accordingly.