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objective
(1) A concise statement articulating a specific component of what the strategy must achieve and what is critical to its success. Objectives are best stated as action phrases which may include the means and desired results.
(2) A target level of performance expressed as a measurable goal, against which actual achievement can be compared. Objectives may be expressed as a quantitative standard, value (numeric or time), or rate. See also initiative.
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- PWH617
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