The reveal (also known as the big reveal) is a plot device in narrative structure, and is the exposure to the reader or audience of a previously hidden key element of plot or of the performance. This may result in a plot twist, and could be the key plot turn or unexpected coda in the story - in the mystery genre, for example. It may also be used as a device (particularly in the climax) in stage magic by an illusionist or escape artist.

In a magician's act, the may refer toA reveal is different from Aristotle's anagnorisis since anagnorisis is when something is revealed to a character rather than the audience.