Yuri, also known by the wasei-eigo construction girls' love, is a Japanese jargon term for content and a genre involving love between women in manga, anime, and related Japanese media. Yuri focuses on the sexual or the emotional aspects of the relationship, or both, the latter of which sometimes being called shōjo-ai by Western fans.

The themes yuri deals with have their roots in the Japanese lesbian literature of early twentieth century, with pieces such as Yaneura no Nishojo by Nobuko Yoshiya. Nevertheless, it is not until the 1970s that lesbian-themed works began to appear in manga, by the hand of artists such as Ryoko Yamagishi and Riyoko Ikeda. The 1990s brought new trends in manga and anime, as well as in dōjinshi productions, along with more acceptance for this kind of content. In 2003, the first manga magazine specifically dedicated to yuri, Yuri Shimai, was launched, and this was followed by its revival Comic Yuri Hime, which was launched after the former was discontinued in 2004.

Although yuri originated in female-targeted works, today it is featured in male-targeted ones as well. Yuri manga from male-targeted magazines include titles such as Kannazuki no Miko and Strawberry Panic!, as well as those from Comic Yuri Hime's male-targeted sister magazine, Comic Yuri Hime S, which was launched in 2007.